We were tasked with bringing the first in-person Culture Next event to the UK for 125 brand and agency partners, themed around the latest Gen-Z trends highlighted in the report. Our goal was to create a visually captivating event with colourful graphics on white walls for a striking contrast. The space included a networking area and a versatile main stage that could transition from presentations and panels to a music stage for the headline artist.
Waf. selected a clean industrial venue, incorporating the brand identity with impactful graphics and styling. We used eye-catching posters in a ‘paste-up’ style and bespoke oil wheel lights for a unique visual effect. Guests enjoyed photo ops and spin paint activations, taking home their creations. The networking area featured well-received food, cocktails, and branded coasters and menus, providing a vibrant space for mingling and interaction.
We were tasked with bringing the first in-person Culture Next event to the UK for 125 brand and agency partners, themed around the latest Gen-Z trends highlighted in the report. Our goal was to create a visually captivating event with colourful graphics on white walls for a striking contrast. The space included a networking area and a versatile main stage that could transition from presentations and panels to a music stage for the headline artist.
Waf. selected a clean industrial venue, incorporating the brand identity with impactful graphics and styling. We used eye-catching posters in a ‘paste-up’ style and bespoke oil wheel lights for a unique visual effect. Guests enjoyed photo ops and spin paint activations, taking home their creations. The networking area featured well-received food, cocktails, and branded coasters and menus, providing a vibrant space for mingling and interaction.
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