At Wilderness Festival 2025, Audi set out to prove ‘Light Changes Everything’ was more than a campaign line, but a cultural experience. As main sponsor, Audi needed to move beyond traditional branding and create a space where design, performance and human connection met, reflecting both the brand’s precision and the free-spirited energy of the festival.
We created the Audi Haven, a luxe retreat in the wild shaped by light. By day, natural light animated warm-toned lounges, floral installations and the Audi Kitchen, with Michelin-star chefs Monica Galetti and Rohit Ghai leading elevated dining.
At dusk, the Haven transformed: bespoke light installations and a circular Audi ‘sun’ shifted the mood into a vibrant stage environment, hosting headline sets from Professor Green, Jo Whiley and Denise Van Outen’s Discolicious, moving seamlessly from sanctuary to celebration.
The Haven became a standout festival destination. The place to relax by day and party by night. Crowds queued, influencers shared widely, and partners praised the activation as a benchmark for authentic brand presence, showing how Audi could live naturally within culture while creating meaningful space for connection.
At Wilderness Festival 2025, Audi set out to prove ‘Light Changes Everything’ was more than a campaign line, but a cultural experience. As main sponsor, Audi needed to move beyond traditional branding and create a space where design, performance and human connection met, reflecting both the brand’s precision and the free-spirited energy of the festival.
We created the Audi Haven, a luxe retreat in the wild shaped by light. By day, natural light animated warm-toned lounges, floral installations and the Audi Kitchen, with Michelin-star chefs Monica Galetti and Rohit Ghai leading elevated dining.
At dusk, the Haven transformed: bespoke light installations and a circular Audi ‘sun’ shifted the mood into a vibrant stage environment, hosting headline sets from Professor Green, Jo Whiley and Denise Van Outen’s Discolicious, moving seamlessly from sanctuary to celebration.
The Haven became a standout festival destination. The place to relax by day and party by night. Crowds queued, influencers shared widely, and partners praised the activation as a benchmark for authentic brand presence, showing how Audi could live naturally within culture while creating meaningful space for connection.
"The best activation of the summer"
Head of Partnerships, LIVE NATION
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