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Waf. was commissioned by Instagram to design and deliver a high-impact virtual event embodying Instagram’s essence. We created a layered stage set with Instagram’s colour palette, using colour blocking to define distinct areas for hosts, presentations, fireside chats, and panels.
House of Instagram streamed live on to over 11,000 guests across EMEA. The main stage featured a chat box with 1.5k messages, and attendees could access regional stages for localised content. Both the main and regional stages were fully integrated into branded event webpages, maintaining Instagram’s core presence. With captions available in each local language, the event was accessible and engaging. Feedback was overwhelmingly positive, with guests praising the “epic” main stage content, the inspiring nature of the event, and the “amazing production” and multiple stages.
Waf. was commissioned by Instagram to design and deliver a high-impact virtual event embodying Instagram’s essence. We created a layered stage set with Instagram’s colour palette, using colour blocking to define distinct areas for hosts, presentations, fireside chats, and panels.
House of Instagram streamed live on to over 11,000 guests across EMEA. The main stage featured a chat box with 1.5k messages, and attendees could access regional stages for localised content. Both the main and regional stages were fully integrated into branded event webpages, maintaining Instagram’s core presence. With captions available in each local language, the event was accessible and engaging. Feedback was overwhelmingly positive, with guests praising the “epic” main stage content, the inspiring nature of the event, and the “amazing production” and multiple stages.
3rd Floor,
19-23 Kingsland Road,
London, E2 8AA, UK
